Posted by: Eric Wichhart | December 12, 2011

Small Business Outlook Sunny for 2012

By Andrew Chow at

Despite setbacks in 2011, America’s small business owners are setting themselves up for a comeback, a new survey suggests.

First, the survey. Researchers found 61% of small businesses faced economic hardships in 2011, while 50% failed to meet their business goals for the year.

But 2012 seems to be looking brighter, with 40% of small business owners saying they feel “optimistic” or “very optimistic” about their business prospects in the new year.

The survey also found a split when it comes to social media use by small businesses: 40% of owners plan to use social media in 2012, while 40% say they don’t; 20% were not sure. This may not be too surprising, as 25% of small business owners say they don’t feel confident with social media tools.

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