Posted by: Eric Wichhart | November 8, 2011

Price Will Never Win

Competing on price may be a good short term strategy, but in the long term can hurt your company. There will always be someone who can do the same work for a cheaper price.

Clients who strictly shop price are most often the worst clients. They demand the most service for the least cost and want to be treated like they are paying top dollar.

Constantly giving clients credits on their bill will in the end hurt your business. You are discounting who you are and cheapening your product. It becomes a vicious cycle as clients come to expect you to discount their bill more and more.

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Responses

  1. Thanks for this great article


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