Posted by: Eric Wichhart | April 5, 2011

Does the Style Fit!

Most people have some sort of style. They reflect their style through the clothes they wear, their hair style, they people they hang out with, the car they drive, they way they write code, or the way they talk. Companies in the same respect have a style of their own that is reflected in every part of the business. Outwardly they use their style to develop marketing materials for potential clients and dress and appearance standards for their client facing employees. Inwardly they use their style to develop workplace rules, dress and appearance standards for all employees, the workplace environment and management styles.

Before your company can have a consistent style, you must settle on your style. The first place to look when creating a style is your target customer. Who is your target customer? Business or residential? What type of business? What are the demographics of your typical client (age, sex, interests)? After you determine your target customer, you establish what appeals to that demographic. Once you conclude what appeals to your target customer, then the style you choose should be one to which they can most relate.

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